Produk Undi Hepi

This digital outdoor media campaign project focused on activating Telkomsel's “Undi-Hepi” loyalty program through giant videotron screens at the SIB Roundabout. The execution highlighted attractive visual content management by displaying a variety of attractive rewards, specially designed with dynamic graphics to capture the attention of audiences at the city's traffic congestion hotspots. The strategic placement at this major Medan landmark ensures that the promotional message has high impression reach and optimal readability, strengthening customer interaction with Telkomsel's digital ecosystem and proving the effectiveness of DOOH media in driving widespread active user participation.