Videotron Produk BY.u

The digital out-of-home media campaign project for the all-digital provider by.U focuses on visual activation at one of the busiest landmarks in the city of Medan, namely the SIB Roundabout Videotron. The project execution highlights creative content management with a dynamic and high-contrast color palette, ensuring the promotional message remains highly visible both day and night for drivers approaching from all directions. The placement at this large premium location aims to maximize brand awareness among the younger generation and active internet users, while also demonstrating the team's ability to manage content display slots on high-quality digital screens with precision in the city's central traffic flow area.