Promosi Kegiatan CMC Hut Medan

This digital out-of-home media campaign project to commemorate Medan City's anniversary is a massive visual activation placed at four major intersections with the highest traffic flow in Medan City, namely SIB Roundabout, Graha Merah Putih, Juanda, and Gajah Mada. The main focus of this project is the management of dynamic visual content on giant videotrons that display congratulatory messages and the city's celebration identity with optimal color sharpness. The strategic placement at these city landmarks ensures a wide audience reach and effective message repetition, strengthening the campaign's presence in public spaces through the integration of high-quality digital screen technology that is capable of attracting the attention of drivers and pedestrians 24 hours a day.