PLN - Energi Kemerdekaan

The installation of Digital Out-of-Home (DOOH) on curved LED videotrons is a strategic project that integrates premium outdoor media placement with the momentum of PLN's national “Energy of Independence” campaign. Located in an iconic high-traffic location adjacent to the landmark clock tower, this visual asset is designed to maximize audience viewing angles through a high-resolution wide screen displaying the urgency of the 50% power upgrade discount program. The project execution includes creative layout adjustments to ensure proportionality and readability on the curved screen, keeping the main message about the activation deadline as the primary focus for both drivers and pedestrians. This project demonstrates the ability to strategically manage ad placement, creating a strong visual impact, massively increasing brand awareness, and driving app usage conversion through the integration of dynamic and contextual digital messaging.